RESEARCH & PHILOSOPHY
The intersection of fermentation science, computational methods, and the pursuit of a better state of being.
FIG 1.1: METHODOLOGICAL EVOLUTION
The Coordination Problem
Every neighborhood has latent resources—capital, skills, space, time—that go unused because there's no infrastructure to coordinate them.
Hoydich Research is an experiment in building that infrastructure. A brewery is a coordination primitive: it gives people a reason to be in the same room, a rhythm of production, and a product that improves when made together.
We believe the bottleneck is never ingredients, capital, or ideas. It's getting people aligned. Beer has been humanity's coordination technology for 10,000 years. We're building the next version.
Computational Brewing
We don't just brew with grain and hops; we brew with data. Our facility integrates advanced AI models into the creative process. From generating label art that visualizes the flavor profile to optimizing recipe formulations based on sensory feedback loops, technology is our co-pilot.
By leveraging tools like Manus 1.6, Claude 4.5, and ChatGPT 5.2 Pro, we accelerate the iteration cycle. We can simulate flavor combinations, predict fermentation outcomes, and design experiences that are precision-engineered for enjoyment. This is the future of craft: high-tech soul.
Tech Stack
- Recipe FormulationClaude 4.5 + Custom Models
- Visual IdentityMidjourney v7 + DALL-E 4
- Process ControlIoT Sensor Array
- Community GovernanceDistributed Ledger
Functional Fermentation
Beverages are state-change technologies. We apply the same rigor to beer that pharmaceutical companies apply to functional compounds—without the bureaucracy.
The Calming Botanicals series uses adaptogenic and nervine herbs traditionally used to downregulate the nervous system. Micro-Dose is designed for extended sessions without cumulative impairment. El Segundo Dank leans into the terpene overlap between hops and cannabis.
We're not just brewing beer. We're engineering states of being.
The Third Place
Sociologist Ray Oldenburg called it "the third place"—neither home nor work, but the public ground where community actually happens.
El Segundo has 17,000 residents and no community-owned gathering spaces. The breweries that exist are good, but they're optimized for extraction, not coordination. Hoydich Research is designed differently:
- Equity distributed among workers and members
- Democratic governance: one member, one vote
- Surplus reinvested locally, not extracted to distant shareholders
The goal isn't a brewery. It's a template that other neighborhoods can fork.
What's Next
Hoydich Research is one node in a larger experiment. A brewery is a starting point—legible, social, and self-sustaining. But the model extends to other neighborhood-scale infrastructure.
If this works, we open-source the playbook.